Why Your Yoga Business Needs a Free Offer That Actually Works with Colynn Cespedes; Ep. 42

In this episode, Colynn Cespedes from Frikshuhn Yoga joins me to dive deep into the art and strategy of creating a free offer that truly grows your business. You'll learn why lead magnets are essential in today's saturated market, how to craft offers that attract your ideal clients, and how building and nurturing a community should be done with an email list.

We share real-world examples, actionable steps for niching down, and expert insights on using market research to make your offers irresistible.

Plus, get a sneak peek into our upcoming free challenge The 3-Day Build Your Freebie Challenge (November 26-28 2025), where you'll get hands-on support to create, launch, and market your own free resource.

Whether you're a new yoga teacher, or you've been teaching for awhile but are ready to stand out, this episode is packed with inspiration and practical advice to help you take action and see real results!

🎯 Join the FREE 3-Day Build Your Free Offer Challenge

November 26, 27, & 28 | Live on Zoom

Create a lead magnet that expands your reach and builds trust

→ Register free: https://my.frikshuhn.com/courses/3-da...

Resources mentioned:

Book mentioned by Adrianne; Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson:* https://amzn.to/4oLcr1J

00:00 - Introduction & Free Challenge Announcement
00:44 - Why Free Offers Matter for Your Business
02:47 - Real-World Example: Free Offers in Action
07:22 - Building a Sustainable Business with Funnels
10:52 - The Role of Lead Magnets in Sales Funnels
14:36 - Nurturing Your Community & Email List
19:18 - Do You Need a Big Audience to Succeed?
24:56 - Consistency, Focus, and Avoiding Burnout
28:50 - Niching Down & Standing Out in a Saturated Market
32:36 - Market Research & Testing Your Offer
36:50 - Building a Library of Free Resources
40:50 - Practicing Sales Skills with Free Offers
43:51 - When to Start Creating a Lead Magnet
46:18 - What You'll Learn in the Free Challenge
48:24 - Who Is This Challenge For?
49:44 - How to Join & Final Thoughts