Behind the Mic: Eliud Custodio on Marketing, Branding & Building Turn One Studio | w/ Wayne Schatzel

In this special episode of the Turn One Studio Podcast, we flip the script: Wayne Schatzel (Member Account Manager at HIA-LI and business coach) takes over as guest host and interviews our own Eliud Custodio, President of Turn One Studio.

Wayne digs into Eliud’s journey from graphic design and website development to running a full-service marketing agency, and explores the lessons learned along the way about strategy, branding, content, and business growth.

Topics covered include:
—How Eliud’s background in computer graphic design, web development, and photography led to the founding of Turn One Studio
—The evolution from print and web to video, social media, and podcasting in small business marketing
—Why real marketing strategy is rooted in business experience and empathy for the business owner’s perspective
—The biggest challenges early-stage businesses face (DIY pitfalls, undervaluing marketing, and the urge to cut marketing first in tough times)
—Why marketing is about building relationships—and why that always takes time
—How to address “instant gratification” expectations and the myth that all content strategies work for everyone
—The importance of branding continuity across web, social, email, and video—and why it’s an investment, not an expense
—How even larger companies lose sight of branding basics, and the politics of evolving a legacy brand
—Why your website should be the hub of your marketing “wheel”—and what happens when your social platforms change or disappear
—Eliud’s approach to practicing what he preaches: social media, email, video, print, and the value of multi-channel marketing
—The skills behind effective interviewing (active listening, magazine publishing experience, and learning by doing)
—Stories from the podcast studio, lessons from event-based recordings, and the art of “shooting for the edit”

If you’re a business owner, marketer, or anyone interested in the real story behind building a creative agency on Long Island, this is a candid, wide-ranging conversation you won’t want to miss.

Check out our latest videos:    • Marketing Tips for Small Business  

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