How to Pick a Name for Your Art Business. Should You Use Your Own Name?

In this video, I talk about my decision to change my business name from my own name, how I came up with Easy Sunday Club, and what brainstorming process you can steal from me to help you come up with your own unicorn business name.

Picking a business name when you're about to start a business can be daunting. Should you come up with a clever and cool name for your art business, or should you just use your name? What if your name is Gary Vaynerchuk and nobody can spell your last name? All the clever single and double word names seem to be taken by now, and it's a lot of pressure to make up new words as your business name. Not having the "perfect business name" should not be your excuse for NOT STARTING.

This is a very helpful book that helped guide me through my name brainstorming: https://amzn.to/3m72iw0
00:00 This topic is inspired by a comment
00:50 Send us questions/ideas to be made into future videos!
01:34 Why I decided to change my original business name SeeWhyZhang (Named after my initials C.Y Zhang)
02:56 Four key criteria for a good business name
Why you shouldn't start with checking the domain availability first
06:13 My brainstorming process
09:06 More on my process to come up with Easy Sunday Club
11:45 Don't let a business name stop you from STARTING. Sit on it, make sure you like it.
12:48 Legal paperwork to fill out when you need to change your business name
15:48 Subscribe to our channel for more helpful advice.

If you need help with applying for a Trademark for your business name but don't want to break the bank hiring a lawyer, LegalZoom is a more affordable option. It also includes additional helpful resources on the topic that we couldn't cover in this video.
*Trademark registration service: https://www.pjtra.com/t/SENJSEpKR05DS...
*Copyright registration service can be found here: https://www.pntrac.com/t/SENJSEpKR09D...
Here's a video we made on copyrighting your art:    • An artist & a lawyer talk about art copyri...  
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Disclaimer: Some links included here might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you for supporting Easy Sunday Club and enabling me to provide you with free educational content!
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Cathy is a self taught watercolor artist and businesswoman based in Los Angeles, CA. Easy Sunday Club is a collection of Cathy's watercolor art, and baby/children's soft goods that showcase playful interpretations of subjects in her loose and expressive painting style. Prior to art, Cathy got an MBA and worked in corporate for over 10 years and Nam is an attorney. This channel is our way of giving back to the art community.
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Shop: http://www.easysundayclub.com
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Patreon:   / easysundayclub  
Donate/Tip (Paypal): https://tinyurl.com/y3kkxs54
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A full list of tools and equipment we use for art and business is available at our website here: https://www.easysundayclub.com/pages/...
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Music: In French (Used w/ Artist Permission)
  / infrench