From IVF to Innovation: Dr. Famuyiwa on Fertility, Reproductive Endocrinology & Smarter Systems

Welcome to another episode of Smarter Systems, Better Care hosted by John Faulkner — a show dedicated to healthcare leaders, digital-health innovators, and clinical pioneers who are transforming the way care is delivered.

In this episode we’re joined by Dr. Oluyemisi Famuyiwa, founder of the Montgomery Fertility Center in Rockville, Maryland. Dr. Famuyiwa is also Associate Clinical Professor of Obstetrics & Gynecology at the George Washington University School of Medicine, and an attending physician in the Department of Obstetrics & Gynecology at Holy Cross Hospital in Silver Spring, Maryland. She is board-certified in both Reproductive Endocrinology & Infertility, and Obstetrics & Gynecology.

What you’ll learn in this episode:

✔Dr. Famuyiwa’s journey: graduating Magna Cum Laude in Biological Sciences at Kent State University, earning her MD at Emory University School of Medicine (1989), completing residency at Georgetown University (1989-1993), and fellowship in Reproductive Endocrinology & Infertility at the NIH (1993-1995).

✔Insights on modern fertility care, new technologies in reproductive endocrinology, and how compassionate, state-of-the-art systems deliver better patient outcomes.

✔How a systems mindset applies to fertility care—what smarter systems in women’s health really look like today.

✔Reflections on Dr. Famuyiwa’s many awards and recognitions: Women in Endocrinology Travel Award, Bethesda Magazine Top Doctors, America’s Most Honored Professionals (Top 5 %) and Top 1 % in her field, Castle Connolly Top Doctor each year, Exceptional Women in Medicine, and more.

✔Why the intersection of clinical excellence, systems thinking and compassionate care matters in fertility medicine—and in healthcare broadly.

For those interested in:
fertility medicine • reproductive endocrinology • IVF and infertility technologies • women’s health innovations • clinical systems in care delivery • digital health for OB/GYN • healthcare leadership in reproductive health • smarter care systems in specialty medicine

To learn more about Dr. Famiuyiwa you can visit her website: https://montgomeryfertilitycenter.com...

Book Release - The Quest for Fertility (Spring 2026)
https://books.manuscripts.com/product...

Thanks for tuning in—let’s build better systems to enable better care together!

#FertilityJourney #WomensHealthInnovation #SmarterSystemsBetterCare #HealthcareLeadership #IVFSuccess

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💬 What’s one small change you’ll test this week to make care smarter—reduce friction, improve a workflow, or help one more person—and what would it take to make it stick Drop your answer in the comments below!

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Welcome to the official YouTube channel of John Faulkner—your backstage pass to building smarter systems and delivering better care.

This is Smarter Systems, Better Care: bold ideas, breakthrough tech, and real-world playbooks delivered with Big Creator energy. Each week, host John Faulkner sits down with operators, clinicians, founders, and policy shapers who are actually moving the needle—think automation that closes care gaps in Medicare and Medicaid with Adam Kustin, or Stone Bodini’s visionary take on data transparency and measurement. We don’t just talk solutions—we unleash them, with jaw-dropping ROI, powerful stories, and strategies you can steal and put to work tomorrow.

➡️ John is a Healthcare Growth Architect and CEO of The Faulkner Group, a boutique advisory for leaders who refuse to settle for broken systems. Over 13+ years, he’s helped hospitals, women’s health and fertility groups, specialty and concierge practices, and health-tech companies reimagine workflows, scale sustainably, and reduce burnout. His philosophy is simple: complexity shouldn’t crush impact. With modern tools (AI included as a force multiplier, not a silver bullet) and evidence-based operations, he designs practices that are efficient and enduring—so leaders can focus on growth, innovation, and the outcomes only they can deliver.

If you’re a healthcare leader, digital health pioneer, IT disruptor, clinician, or operator hungry to make smarter equal better care, you’re in the right place.

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