Ep#33 The Channel Surfers How Important is Channel Operations with Helene Ervin
Автор: The Channel Surfers
Загружено: 2025-10-07
Просмотров: 31
What makes a channel partner program actually work?
It’s not just sales—it’s operations.
In Episode 33 of The Channel Surfers, hosts John McCabe and Jeff Lennon sit down with Helene Ervin, a powerhouse in channel operations, to uncover what’s often overlooked in partner ecosystems: the systems, tools, and processes that actually make it easy to partner with your company.
They dive into the 3 pillars of channel ops—execution, enablement, and optimization—and why simplicity, not complexity, is the real secret to adoption.
🔑 Top 3 Takeaways:
Channel ops drives trust and traction by simplifying how partners engage
A smart PRM strategy (with single sign-on, job aids, and searchable UX) is a game-changer
Executive buy-in and clarity are key to scaling any ops function
Whether you're revamping your partner portal, building onboarding flows, or looking for real-world advice on scaling B2B alliances—this episode is packed with value.
👉 Hit subscribe and stay tuned for more insights every week.
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#ChannelOperations #PartnerEnablement #PRM #ChannelSales #PodcastForPros #TheChannelSurfers
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