How Cheryl White Built a Successful Homecare Business

Thinking of starting a homecare business or struggling to grow your care company? Cheryl White shares her inspiring real-life journey from NHS district nurse to becoming a national leader in healthcare franchising.

In this candid episode, Cheryl reveals how she launched her own homecare service in 2011, built the foundations of a thriving business, and successfully franchised her care model across the UK. Now a respected mentor and advisor, Cheryl offers practical advice, hard-earned lessons, and powerful encouragement to anyone entering or navigating the senior care sector.

🎯 Whether you're a nurse exploring life after the NHS, a care provider facing challenges, or an entrepreneur looking to scale—this conversation is packed with insight.

🔍 What You’ll Learn

How to start a homecare business in the UK

Key systems and processes for sustainability

The path to franchising a healthcare service

Skills for resilience, growth, and leadership

Common pitfalls (and how to avoid them)

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⏱️ Chapters
00:00 – Introduction: Who is Cheryl White?
01:10 – From district nurse to care entrepreneur
03:00 – Launching a homecare business in 2011
05:45 – Early challenges and how she overcame them
08:20 – Building effective processes and systems
11:00 – The path to franchising the care model
14:15 – What makes a successful franchisee?
17:00 – Advice for new care providers
20:00 – Mistakes to avoid in the care sector
23:10 – Cheryl’s role as a mentor and advisor today
26:00 – Final thoughts: Passion, purpose, and planning

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