Delivering Event Activations That Elevate Brands | HubSpot & GPJ Insights
Автор: Skift Meetings
Загружено: 2025-09-25
Просмотров: 118
What do brands truly want from live events in 2025 and beyond? Kat Tooley, VP Global Events & Experiential Marketing at HubSpot, and Brendan Brown, SVP and Global Head of Strategy at George P. Johnson, join Miguel Neves, Editor-in-Chief at Skift Meetings, to explore how events can deliver meaningful brand experiences.
Key topics include:
Highlights from HubSpot INBOUND 2025 and creative brand activations
Evolution of event sponsorships and brand partnerships
Immersive experiences, guerilla marketing, and emotional engagement
How next-gen attendees and AI are shaping event strategy
Tips for planners on making events “brand ready” despite tight budgets, short timelines, and geopolitical uncertainty
Learn how to turn live events into powerful, strategic tools that elevate brands and drive real business results.
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