Creative Recruitment Strategies in Senior Care - Dr. Jim Collins

The United States population is getting older, the need for high-quality senior care is ever present, and senior care communities continue to experience staffing shortages and high turn-over rates despite raising wages. Recruiting skilled employees has become one of the greatest challenges in this industry and the need for creative and effective recruitment methods have never been more important.

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Dr. Jim Collins is a Gerontologist and nationally-recognized expert in wellness and health care for seniors and older Americans. Over his 30-year career Dr. Collins has always had a strong focus on education – both as a prolific speaker, author of published articles, newsletters and the first book about person-centered care for seniors entitled "The Person-Centered Way: Revolutionizing Quality of Life in Long Term Care".

Dr. Collins decided to take his passion for speaking and teaching to a national audience through his company Collins Learning, an online learning management system for senior care facilities. With its extensive and ever-developing library, Dr. Collins and his dedicated staff bring impactful and timely information to tens of thousands of healthcare professionals in states throughout the country with this online system.