Introduction to Yelp Advertising

In this intro to Yelp Advertising, we're going to run through a full campaign set up. While Yelp is known for local marketing, their paid platform may not be suitable for every local business. This video will go over how ads on Yelp appear, what the campaign set up looks like, and what metrics we get (or don't get) to review the performance of our ad campaigns.

0:27 - How a Yelp Ad Can Appear
2:14 - How to Claim Your Business on Yelp
4:08 - Setting Up a Yelp Ads Campaign
5:30 - Adding Text to Your Yelp Ads
6:24 - Choosing Your Yelp Ads Keywords
7:24 - Yelp Ads Location Targeting
7:54 - Setting Your Yelp Ads Budget
9:03 - Reviewing Yelp Ads Performance
9:46 - Selecting an Image for Yelp Ads
11:29 - Updating Ad Text, Keywords, Locations, Budget, & Campaign Goals
12:47 - Boosting Your Yelp Profile with Paid Upgrades
14:25 - Tracking Goal Performance with Yelp Ads & Best Use Cases

#yelpadvertising #yelpads #ppc #localppc
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