How to Make Advertising Work Within Your Marketing Strategy

Most people still believe “marketing = advertising”… but that’s only a tiny piece of the picture.

After more than 25 years in marketing, one thing has stayed true: your business grows with far more ease when you build an integrated marketing ecosystem — not when you lean on ads alone.

Advertising has its place, but it’s just one piece of the 7Ps, and it only works beautifully when the foundations underneath it are already clear and strong.

In this video, you’ll learn:
✨ Why advertising is only one part of the 7Ps of marketing
✨ Why organic, low-cost activities should always come first
✨ How to know when you’re ready to invest in ads
✨ Why volume alone won’t convert without a strong message
✨ How to help your audience see, hear, and experience your brand enough times to buy

If you’re not sure where to start with organic marketing, I’ve got something that will help…

📌 Download my free guide: 100+ Ways to Market your Small Business

You’ll find it here → https://www.melittacampbell.com/resou...

It’s packed with simple, effective activities you can start using today to build visibility, trust, and momentum.