Most B2B Brands Are Using LinkedIn Company Pages Wrong

Most B2B brands are running their LinkedIn Company Pages like personal profiles — and it’s quietly killing their results. In this episode, Michelle J Raymond breaks down what B2B brands must stop and start doing with LinkedIn Company Pages in 2026.

If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this video will help you reset your LinkedIn strategy for 2026.

Key moments in this episode -
00:00 LinkedIn Company Pages treated like personal profiles
02:00 LinkedIn mistake #1: Copying LinkedIn creators
04:00 LinkedIn mistake #2: Neglecting your Company Page
06:00 LinkedIn mistake #3: Broadcasting instead of serving
07:00 LinkedIn content shift from promotion to service
09:00 LinkedIn Page advocacy for Company Page growth
11:00 LinkedIn Company Pages as brand backbone
13:00 LinkedIn templates limiting Company Page growth
14:00 Smart LinkedIn experiments for Company Pages
15:00 Narrowing your LinkedIn audience for better results
16:00 The future of LinkedIn Company Pages in 2026

Connect With Michelle J Raymond 👇
  / michellejraymond  

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This episode is ideal for:
• B2B marketing managers
• Company Page admins
• Social media and digital marketers
• Brand and communications leaders
• LinkedIn marketing professionals

#LinkedInMarketing #LinkedInCompanyPages #b2bmarketing