B2B Sales Pipeline Masterclass - How To Fix Sales Issues

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Solving B2B Pipeline Challenges: A Deep Dive with Hannah Ajikawo

Join Hannah Ajikawo, CEO and founder of Revenue Funnel, as she breaks down the B2B pipeline problem and offers practical solutions for long-term growth. Learn about the importance of value creation, go-to-market strategies, and understanding the buyer journey. Hannah also shares key insights on aligning sales processes, focusing efforts, and creating a consistent methodology to enhance your organization's revenue potential.

00:00 Introduction and Video Overview
00:28 Understanding the B2B Pipeline Problem
01:39 Value Creation and Realization
04:04 Operationalization vs. Commercialization
05:02 Developing a Go-to-Market Strategy
08:45 Customer Decision-Making Process
19:18 Addressing the Pipeline Problem
33:33 Understanding the Second I: Incompatible Sales Processes
34:50 Addressing Pipeline Problems
35:47 Incompatible Sales Processes
36:04 Decision-Making in Sales
38:04 Inconsistent Methodologies
38:51 Go-to-Market Inconsistencies
43:01 Summarizing the Three I’s
45:09 Focusing on Fundamentals
52:25 Revenue Funnel's Approach
59:04 Conclusion and Final Thoughts
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What is Revenue Funnel?

Revenue Funnel is a sales consulting firm based out of London, UK that helps B2B tech companies create and execute plans that identify 4 X more Sales Pipeline. Revenue Funnel has perfected a system that not only identifies these oversights but also effectively reverses their impact, enabling you to increase your conversion rates and achieve higher deal values using most of your existing tools and resources.

Services: Sales Process Optimization | Sales & Customer Success Workshops | Sales Training