How do we create market segmentation for hotels – Part 3/3. Has insights on wholesale business
Автор: Mausam Bhattacharjee
Загружено: 2021-06-18
Просмотров: 1092
This is third of three part series on market segmentation videos providing an in-depth understanding of market segmentation for hotels. It covers the following areas:
Part 3:
How is pricing decided for B2B segments
How do we handle pricing and margins for intermediaries
In-depth understanding of the wholesale segment
Please watch the part 1 and part 2 videos for continuity. They contain the following topics:
Part1:
What is market segmentation
Why is it important
How does it evolve
Part2:
How does the segmentation change based on the location / product
What should be our approach to gain business from these segments
What should be our approach
Suitable both for people already in the hotel business and also for fresh MBA and BBA graduates
HotelIndustry, Sales&Marketing, RevenueManagement
Market segmentation, types of hotels, corporates, travel agency, travel Management Company, TMC, wholesale, resort, convention, city centre, weddings, social, business travel, leisure travel, Hotel, Learning, pricing for hotels, pricing for different segments, pricing for agencies
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