Event Company Business Model Explained | Real Stories & Lessons | Sahil Khanna Show

In this episode, I sit down with a real eventpreneur who’s turning ideas into live, profitable IPs! We talk about what really goes into organizing a successful event — ticket pricing, crowd building, team costs, losses, last-minute chaos, and how even small companies can start thinking like big event brands.

✅ We cover:

Real cost of event management in India
How to build your own event property (IP)
Why most startups lose money in events
Corporate event secrets & backstage truths
How to scale your event business like a pro

If you’re into business, branding, or planning to host events – this episode is pure gold.

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Timestamp-
0:00 - Introduction
0:42 - What is a Venture Studio?
2:22 - Why Events are a Crucial Part of Business
3:42 - The Power of Creating Your Own Event IP (Intellectual Property)
5:17 - Why Vision is Key to a Successful Event
6:53 - Do Events Always Make a Profit?
8:33 - How Events Help Build a Business Ecosystem
10:49 - The Problem with Award Ceremony Businesses
13:07 - How to Successfully Create and Monetize an Event IP
14:40 - How Much Does It Cost to Organize an Event?
16:30 - Cost Breakdown for a Large 1000-Person Event
18:26 - The Hidden Costs of an Event
19:15 - Where Does the Money Come From? (Revenue Streams)
21:06 - Calculating ROI for Event Sponsors
24:06 - Online vs. Offline: The Power of Human Touch
28:22 - 3 Tips for a Startup to Look Like a Big Company
31:38 - The Founder's Journey: Building a Venture Studio from Scratch
37:33 - How to Build a Successful Brand
39:21 - The Strategy for Inviting People to Your Event
41:07 - Why You MUST Charge for Tickets
44:52 - What Makes an Event Truly Successful?
46:32 - How to Decide the Ticket Price for an Event
48:38 - Adding Value with High-Value Gifting
51:12 - How to Get Speakers and Panelists for Your Event
53:03 - How to Invite Politicians and High-Profile Guests
56:25 - The Biggest Risk in the Event Business: Cancellations
58:01 - How Event Ticketing Platforms Work

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