Why ‘Indifference’ Is Killing Your Brand (And How to Stop It)

In this episode, Shane Heath, co-founder and CEO of MUD\WTR, shares how his team built one of the most distinctive beverage brands in the market by tackling the biggest threat to any business: consumer indifference.

Here’s what you’ll learn:

1. Why indifference is the real brand killer, and how to avoid it
2. How MUD\WTR's bold name became a built-in virality engine
3. The Red Bull marketing lesson that shows why you should sometimes fuel the rumor mill
4. How to apply “no indifference” as a filter across product, design, copy, and even transactional emails
5. The difference between authentic brand personality and contrived controversy

Want to turn more visitors into customers and scale without wasting ad spend?

Visit https://splitbase.com/get-proposal for a free proposal.

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About Raphael & SplitBase
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Raphael Paulin-Daigle is the founder and CEO of SplitBase, and landing page and optimization agency for DTC e-commerce brands. SplitBase helps brands such as Dr Squatch, Wine Library, Hyperice, L'Oréal, ButcherBox - and many more - add millions to their bottom line through their optimization methodology.

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Stay Connected
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Conversion Optimization & Landing Pages for $10M+ DTC brands: http://splitbase.com

Find Raphael on Twitter:   / rpaulindaigle