RapidMiner Studio Introduction - Marketing Pred Case - Video 3 [2023-SEE NOTE!] - PredictiveModeling

*IMPORTANT 2023 UPDATE [READ ME!]** - At minute @2:00, the bottom half of the screen shows a "Gains/Lift Table" Output.
---- If you are following along, YOUR results in this bottom half will look DIFFERENT than mine in this video! Nothing is wrong, though!
--- RapidMiner made a little behind-the-scenes update to how it reports this table since I made this video in 2021; however, everything else in the case will still turn out EXACTLY the same for you as your work through this tutorial!
--- Notice how the top-half of the results on that screen MATCH my results... that's how you know the model is, indeed, still the same!
[** angry professor shakes fist at the secret software update Gods**]

Supporting documents are available here:
https://sites.google.com/view/drbaker...

This video is for marketing students with no prior experience with RapidMiner Studio. By the end of this short video series, you'll complete and end-to-end predictive marketing project in RapidMiner!

If you are not in any of my classes but would like access to any of the supporting materials, please reach out!

This THIRD video is about:
-- Building a predictive model (in this case, logistic regression) from a set of training data
-- Briefly interpreting the output of this model (we don't spend long on this, as video 5 shows some more useful tools for reporting).

Later videos in this series show RapidMiner being used for scoring and additional reporting.