He Nearly Died… Then Built A Car Sales Empire

At 50 years old, Sheik Hassan’s heart was functioning at just 10 percent. Doctors told him to slow down. Most people would have retired. Sheik did the opposite.

He went all in — and built a £31 million used car empire.

In this raw and powerful episode of DealerPod, Sheik shares the full story behind his rise in the motor trade. From losing everything when interest rates hit 15 percent, to living with his wife and three kids in one room, Sheik opens up about the pain, the pressure, and the relentless drive it took to build Motor For You into one of the UK’s most impressive car supermarkets.

You’ll hear how a life-threatening heart attack didn’t break him — it ignited him.

We talk about:

The early days buying Golfs from Loot for £100 profit

His fear of debt after losing everything in his twenties

How a major health scare changed everything

Scaling from 27 cars to 400 with BCA funding

Massive EV stock losses and how he’s adapted

Why he cut 8 staff and reset his entire operation

The hard truths about sales staff, stock turn, and margins

Whether you're a dealer, entrepreneur, or someone who's hit rock bottom and wondered if it's possible to bounce back — this episode will stay with you.

00:00 Introduction and Personal Background
00:39 Welcome to Dealer Pod
01:04 Guest Introduction: Sheik Hassan
02:13 Sheik's Journey in the Insurance Industry
05:20 Transition to the Motor Trade
07:16 Building the Business from Scratch
09:30 Challenges and Growth
10:34 Current Business Operations
13:41 Sales Strategies and Processes
20:36 Staffing and Recruitment
37:01 Lead Generation Costs
37:40 Automating Lead Handling with Auto Convert
39:18 Challenges with Bad Credit Leads
40:58 Dealing with Theft and Business Setbacks
43:54 Electric Vehicles and Market Trends
50:04 Part Exchange and Car Appraisals
57:26 Impact of Online Auctions on Business
01:10:34 Discussing Workshop Fees and Legalities
01:11:29 Understanding Warranty Costs and Sales Strategies
01:17:20 The Importance of YouTube and Social Media for Business
01:18:37 Future Plans and AI in the Automotive Industry
01:33:11 Advice for Aspiring Motor Dealers
01:34:56 Building a Community of Honest Traders

👉 Don’t forget to like, comment, and subscribe for more exclusive interviews with motor trade experts nationwide!

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