Content Audit Process: Patrick Stox (Ahrefs)

Join Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs, as he walks us through his content audit process, including what data he uses and most importantly how he makes decisions.

Here are our biggest takeaways from Patrick’s talk:
• An audit should tell you what the plan is and what you should do now.
• Internal links are powerful and often overlooked.

Links to additional resources & slides: https://www.clearscope.io/webinars/co...

Timestamps:
0:00 Patrick takes the stage
3:23 Content inventory and content audit
5:54 Basic audit
7:53 Refreshing content works
9:11 Do you improve old content or create new content
13:30 Patrick's Content Audit Flow Chart
32:00 Q&A

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About Patrick Stox:
Patrick is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He was the lead author for the SEO chapter of the 2021 Web Almanac and a reviewer for the 2022 SEO chapter. He’s an organizer for several groups, including the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, the Raleigh SEO Conference, runs a Technical SEO Slack group, and is a moderator for /r/TechSEO on Reddit.

Follow Patrick on LinkedIn:   / patrickstox  

Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

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