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Ep 21: How B2B SaaS Companies Can Optimize for Pipeline with Blake Strozyk @ Transfix
Автор: Omni Lab
Загружено: 2026-01-05
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Optimizing pipeline is essential for B2B SaaS companies, but that does NOT mean that everything should be measured against pipeline. On this episode of The Demand Podcast, Jonathan Bland ( / jonathan-r-bland ) , the Co-Founder of Omni Lab (https://www.omnilabconsulting.com/) , and Blake Strozyk ( / blake-strozyk ) , the Sr. Demand Gen Manager at Transfix ( / transfixio ) , chat about how to optimize for pipeline, whether or not all campaigns should drive pipeline, and how to measure success when attribution isn’t straightforward.
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