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Webinar - The Brand Advantage - How Distinctiveness and Trust Drive B2B Growth
Автор: Calgary Marketing Association
Загружено: 2026-01-13
Просмотров: 21
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Marketers are often pushed to optimize for short-term performance: more leads, more channels, more campaigns. But as AI reshapes how buyers research, trust and distinctiveness are once again becoming a competitive advantage.
In this session, Chantelle Little, CEO of Tiller Digital, will unpack why brand is making a comeback, how to turn it into a growth lever, and what it takes to create a brand ecosystem that compounds in value instead of expiring after a campaign ends.
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