From $0 to $300M: How I Built a HealthTech Empire

This is how Sam raised $67M for his startup, Levels, and helped turn one of his co-founders into a successful influencer with nearly a million followers.

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🚀 Startup → https://levels.com

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In this conversation we discuss:

(00:00) — Intro
(01:24) — How Sam almost didn't become an entrepreneur
(05:46) — Sam's companies before Levels
(09:45) — Early entrepreneurial lessons learned
(11:59) — Power of PR for startups
(17:19) — Importance of understanding customers
(21:12) — Customers are directionally correct
(22:48) — Engaging with customers
(27:20) — Building community at Levels
(29:16) — Community as a growth strategy
(30:37) — Levels' SEO strategy
(33:25) — Focusing content efforts
(35:18) — Content as a hiring tool
(41:24) — Measuring influencer ROI
(53:42) — Carving a niche in a crowded market
(56:11) — Sustaining growth over time
(58:14) — Creator partnerships insights
(59:13) — Increasing content breakthroughs
(1:01:15) — Time management in growth
(1:02:38) — Pursuing a viral content strategy
(1:04:25) — Value of follower count
(1:06:04) — Selling before launching
(1:08:25) — Finding product-market fit
(1:11:13) — Building a broader network
(1:14:28) — Network theory for investors
(1:16:20) — Creating systems & delegation
(1:18:15) — Who's an investor you'd recommend?
(1:18:48) — One thing you'd change about startups?
(1:20:17) — Advice for first-time founders?
(1:20:28) — Something you believe that most disagree with?