Marketing and Promotion of Books in Translation

💡 Thinking Literature in Translation. A ThinkPub Conference:
📖 Marketing and Promotion of Books in Translation
— Aurora Payá Sánchez, Tandem Collective (UK)
— Ivana Stipić Lah, Goga (SI)
— Tedy Rafailova, BookMark (BG)
— Valentina Bozhichkova, Egmont (BG)
Moderator: Violeta Radkova, Elizabeth Kostova Foundation (BG)

What does a strong marketing strategy look like in 2025? What makes book marketing truly effective and can every title have its own marketing strategy? Do publishers engage readers as evangelists for their books? What is the role of social media algos?

The panel offers a discussion on the effective marketing strategies behind the success of books – from the role of various agents in the chain and social networks, to ways of building a community, combining creative and marketing approaches, and successfully reaching readers in new territories with translated literature.

🎥 Video: Ivan Nikolov

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The conference is organized by the Next Page Foundation in partnership with the Cultural Center of Sofia University "St. Kliment Ohridski", the Department of English and American Studies at Sofia University and the Bulgarian Book Association and is part of the ThinkPub — Thinking Publishing project, co-funded by the Creative Europe programme of the European Union and by the National Culture Fund of Bulgaria.