Why Every Sales Team Needs a Sales Playbook (And How to Create One!)

Why Every Sales Team Needs a Sales Playbook (And How to Create One!)

A well-crafted sales playbook can turn underperforming reps into top performers. In this practical guide, Tom Abbott shares the 8 critical components every effective sales playbook needs.

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📋 FULL BREAKDOWN OF WHAT'S COVERED:

0:00 Introduction
1:03 Company information
1:45 KPIs, targets, and performance evaluation metrics
2:41 Profile of your typical customer
3:12 Description of your products and services
4:03 Step-by step sales process
4:56 How to use the CRM
6:13 Preferred sales methodology
7:11 Your USP
8:07 Company rules and employee compensation

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Welcome to SOCO/ Sales Training!

SOCO/ Sales Training is an award-winning Sales Optimization company. We help build high-performance B2B and B2C sales teams in organizations of one to one thousand employees (and sometimes even more!). Our suite of solutions is specifically designed to train staff quickly, efficiently (with minimal downtime), and reliably.

We believe in creating solution-focused, goal-oriented Sales Professionals who take pride in their profession. So all of the training reinforces the S.E.L.L.I.N.G. traits we consider all sales professionals should live and breathe.

With our integrated suite of products, we've designed our training to outlast short-term improvements by instilling sustainable selling behaviors reinforced across training sessions.

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