Building a Case Study for Your Branding with Shantanu Sharma - 1 of 2

Need help creating a brand? Join Graphic Designer Shantanu Sharma on Adobe Live as he shares his process for creating a brand and designing packaging for a fictional juice company. On Day 1, watch as he creates the logo, hero image, patterns, and packaging systems for each of the flavors using Illustrator. Stay tuned for Day 2, where Shantanu will create mockups for posters, Instagram posts, and how to put together all of your assets in a case study for prospective clients. Join in on the fun and help Shantanu name the brand and design the packaging!

Guest Shantanu Sharma is a graphic designer based in New York: https://shantanu.work/

Host Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo

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Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start
01:30 Intro of Shantanu
13:20 Project layout
16:00 Choosing logotype options
23:00 Editing the logo in Photoshop
25:30 Creative block and organizing your workflow
27:00 Copywriting as a designer
37:30 Placing the logo into mockups
39:30 Exploring brand colors & creating can designs
46:30 Being too precious with your work
59:10 Should you work in RGB or CMYK
01:01:50 Discussing spot color
01:14:30 Discussion of the evolution of branding
01:26:00 Incorporating shapes into the packaging design
01:29:10 Finishing the mockups
01:37:00 Shantanu’s favorite past project
01:42:00 Designing a social media icon