Designing a Boutique Hotel Brand in Adobe Illustrator with Jessica Strelioff

#adobelive #graphicdesign #branding #adobeillustrator
Learn how to create a full brand identity for a boutique hotel using Adobe Illustrator and Photoshop with graphic designer Jessica Strelioff. Follow along as she walks through inspiration, research, and how to pull from historical references to create your brand’s identity. From designing a brand system that includes logos, colors, type, and unique imagery to creating different branded collateral - Jessica will show you how to create a whole brand identity for your business from start to finish.

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Guest Jessica Strelioff is an independent graphic designer and creative director based in Austin, TX: https://www.strelioff.com/

Host Jack Watson is a Senior Designer at Blackbird based in Cleveland, OH: https://www.behance.net/jackwatson2

Music by Chillhop Music: https://chillhop.ffm.to/creatorcred

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Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start
00:21 Introduction
1:11 Jessica’s Introduction
4:56 Overview of the Hotel Brand
7:31 Type Inspiration
11:00 Logo Lockups for the brand
18:55 Editing Imagery in Photoshop
27:04 Creating a illustration and type layout
31:15 Adding photography to poster design
38:16 Tote Bag Mockup
41:39 Making a website mockup
43:14 Masking in Adobe Illustrator
47:51 Instagram Story Ideation
54:05 Coaster Designs
1:08:14 Brand Discovery steps
1:12:35 Mocking up envelope design
1:24:18 Quick Recap