The Importance of the Consolidation of Clients to Today’s Startup Law Firms

The Importance of the Consolidation of Clients to Today’s Startup Law Firms

The Post-2020 consolidation of clients helps to explain the arrival of the Age of the Startup Law Firm.

Post-2020, the attention of clients seeking out lawyers and law firms has consolidated digitally, where today’s (and tomorrow’s) clients search Google, AI, and multiple channels of social media for lawyers and law firms to hire.

That consolidation of clients serves as the basis for the Age of Startup Law Firms.

This video explores how client attention has shifted digitally post-2020; how digital visibility drives growth for today’s Startup Law Firms; and how digital convenience explains why clients search online for lawyers and law firms to hire, similar to how we all conveniently purchase items on Amazon, watch movies on Netflix, and order rides via Uber.

00:00 How did we get here?
00:45 What “consolidation” really means today
02:12 The rise of digital-first clients
04:08 Lessons from Amazon, Netflix, and Uber
06:27 Why client attention is the new currency
08:42 What this means for startup law firms going forward

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#lawfirm #startuplaw #legalinnovation #digitaltransformation #businessgrowth