EP#30 The ChannelSurfers - Channel Trenches: A View from an Alliance Leader with Rob Cohen
Автор: The Channel Surfers
Загружено: 2025-09-16
Просмотров: 8
🚨 What does it take to lead channel partnerships in an AI-driven world?
In this must-watch episode, industry veteran Rob Cohen joins The Channel Surfers to share lessons from the trenches—spanning Wall Street, EMC, AWS, and now, his latest venture at Laser AI.
With over 25 years in tech and alliances, Rob dives deep into:
✅ Navigating Cosell vs. Reseller Channels
✅ Why trust and transparency are the real currency in partnerships
✅ The challenges of selling through sellers—and how to win them over
✅ The power of AI agents to help small MSPs scale like enterprise giants
✅ How to future-proof your channel career by embracing AI efficiency
✅ His personal journey—from early software startups to scaling a $200M partner ecosystem at AWS
✅ Live demo of how Laser AI is transforming automation, GTM, and channel strategy
Whether you're a channel leader, partner manager, alliance pro, or just curious about how AI is reshaping everything—this episode offers insight, laughs, and real tactics you can use.
💡 Rob doesn’t just talk theory—he’s done the work. And he shares the wins, the missteps, and the path forward.
🎧 Tune in, take notes, and get ready to rethink your partner strategy.
#ChannelSales #PartnerStrategy #AI #GTM #StrategicAlliances #TheChannelSurfers #ChannelTrenches #MSSP #TechLeadership #RobCohen
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