How to Use Negative Keywords in Google Ads

In this video, you’ll learn exactly how to use negative keywords in Google Ads to improve your results, reduce wasted spend, and take more control of when your ads appear. We’ll walk through how negative keywords work, how match types affect exclusions, and the right way to add them to both Search campaigns and Performance Max campaigns. You’ll see where to find your search terms, how to identify irrelevant queries, and how to decide whether to exclude them using negative broad, phrase, or exact match. I’ll also show you how to review existing negative keywords and add new ones at the ad group or campaign level.

JUMP TO A TOPIC
00:00 Introduction
01:01 Add negative keywords to search campaigns
07:26 Add negative keywords to Performance Max campaigns
08:40 Next steps

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