The Risks and Rewards of Selling Cars to Young Petrolheads

Meet Greig Hudson, the self-made dealer behind Hudson’s Autos

He's flipping the motor trade script by building a booming business selling modified hot hatches to Gen Z buyers. From exhaust-popping Fiestas to fully forged Focus RS builds, Greig shares how he turned a passion for fast cars into an award-winning dealership.

In episode 34 of Dealer Pod, hosts Steven Douglas, Scott Sibley, and Martin Carr dive deep with Greig and he tells us

Why modified cars sell faster than you think

The surprising buying habits of 18–25 year olds

How to source tuned cars for cheap and make big profits

His views on stocking loans, social media, and building a niche

Whether you're a dealer, enthusiast or just curious how someone can go from Land Rover salesman to building a high-margin, one-man business this one’s a must-watch!

00:00 Introduction to the Podcast
01:00 Meet the Hosts and Sponsor
01:50 Meet Greg Hudson of Hudson Autos
02:22 Weekly Motor Trade Update
03:30 Discussion on Car Sales Trends
04:44 Greig Hudson's Business Journey
06:57 Challenges and Strategies in Car Sales
20:26 Stocking Loans and Financial Management
32:09 Marketing and Social Media Strategies
33:36 The Power of Simple Clicks
33:46 Red Bull's Marketing Strategy
34:12 Car Meets and Shows
34:31 Selling Modified Cars
35:56 Horror Stories and Customer Issues
42:03 Future of the Business
42:26 Challenges of the EV Market
43:59 New Showroom and Expansion
46:15 Engaging with the Car Community
47:44 Exploring New Business Opportunities
56:45 Setting Up a Service Department
01:03:52 Warranty Management
01:09:08 Final Thoughts and Farewell

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