EP#23 The Channel Surfers Finding Recruiting and Onboarding the Right Partners Part 2
Автор: The Channel Surfers
Загружено: 2025-08-05
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How to Engage, Motivate, and Align Partners for Long-Term Success | Channel Surfers Ep. 23 (Pt. 2)
Recruiting the right partners is just the beginning. Keeping them engaged, motivated, and aligned? That’s where the real work—and reward—lies.
In Part 2 of this Channel Surfers series, Jeff Lennon and John McCabe dive deep into how to build loyalty, drive mutual value, and stay top of mind with your partners. From real-world examples to tactical playbooks, this episode is packed with actionable insights for channel sales leaders.
You’ll learn:
🔹 How to maintain partner mindshare beyond onboarding
🔹 Creative incentives (like extra margin) that actually work
🔹 Why regular, personalized communication beats blanket affiliate programs
🔹 The power of in-person visits, newsletters, and recognition programs
🔹 How national and regional managers can align for better coverage
🔹 Using key events (like Black Hat) to foster strategic touchpoints
If you want partners to champion your product—not just carry it—this is the blueprint to follow.
🎧 Listen in and walk away with strategies to turn good partnerships into great ones.
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