Performance Max For Lead Gen (Full Campaign Walkthrough)

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Struggling to get high-quality leads from Google Ads — or wondering if Performance Max is even worth it?

In this video, I’ll walk you through exactly how to set up a Google Ads Performance Max campaign for lead generation.

This is the same structure I use when managing campaigns for local businesses and service providers — and it’s designed to maximize conversions without blowing your budget.

You’ll learn:
• How to build a PMax campaign step by step
• The best way to structure your asset groups
• How to use audience signals, search themes & custom intent data
• Why you shouldn’t run PMax if you’re brand new to Google Ads
• A real example build for brow and makeup services

By the end, you’ll have a fully optimized PMax campaign that uses real audience data to drive better results.

Timestamps:
0:00 Intro
0:56 Warning
1:23 Campaign Structure
1:51 Campaign Settings
4:17 Creating An Asset Group
7:31 Adding More Asset Groups
10:02 Signals & Search Themes
11:05 Leveraging Your Winning Keywords
11:53 Custom Audiences For Signals
14:47 Attaching Your Audience Signals
17:04 Outro

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