Energized Fundraising: Happiness Habits for Long-Haul Success with Amy Eisenstein

Capital campaigns don’t have to be overwhelming, and you don’t have to go it alone. In this episode, Amy Eisenstein from Capital Campaign Pro joins The Responsive Lab with hosts Carly Berna and Scott Holthaus to unpack the strategy, structure, and support needed to lead a successful campaign.

Learn how to:
Determine if your organization is ready for a capital campaign
Conduct a feasibility study (and what it really means)
Balance ongoing fundraising while managing a multi-year campaign
Leverage technology and healthy habits to avoid burnout
Build deep donor relationships through personalized stewardship

Links from the episode:
Listen to the All About Capital Campaigns podcast: https://capitalcampaignpro.com/catego...
Learn more about Capital Campaign Pro: https://capitalcampaignpro.com/ t

🎧 Subscribe to the podcast: virtuous.org/podcast

📌 Chapters
00:00 - Intro
04:44 - Get to know Amy
06:55 - What types of organizations should be doing capital campaigns?
08:20 - First steps to a capital campaign
09:53 - How to keep momentum throughout the campaign
13:41 - What is a feasibility study?
19:09 - Learning from the feasibility study
20:55 - Stewardship habits to build into your strategy
22:25 - The role of technology in capital campaigns
24:38 - Do you use wealth data to find high-capacity donors?
25:56 - Happiness habits for avoiding burnout during long projects
28:06 - How to balance general fundraising needs and capital campaigns
30:07 - An example of a capital campaign that Amy worked on
31:44 - A piece of advice for your capital campaigns
34:10 - Mystery question