Mastering the Shift from Residential to Commercial

In this episode of the Price Sell Paint podcast, Jon and Michael are joined by industry leader and PCA board member Chris Elliott. From Army Ranger to painting company CEO, Chris shares how he built a successful residential repaint division before scaling into commercial work and why running both requires different teams, different strategies, and a whole lot of intentionality. They dig into sales structures, marketing tactics, pipeline math, and how he's creating long-term success on both sides of the business. If you're looking to grow beyond residential, this one’s a must-listen.

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00:00 – Introduction to Chris Elliott
02:34 – Transitioning from Residential to Commercial Painting
05:07 – Marketing Strategies for Residential vs. Commercial
08:12 – Sales Dynamics: Residential vs. Commercial
11:46 – Understanding the Sales Cycle
19:31 – The Importance of Cash Flow
23:05 – Involvement with PCA and Industry Contributions
26:47 – Upcoming PCA Events and Networking Opportunities

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