Hiring & Coaching Painting Sales Reps w/ Colin Nolan

Jon and Michael sit down with Colin Nolan of Nolan Consulting Group to unpack how painting companies can hire, coach, and keep sales reps who actually close. We cover what to look for in candidates (trophies, mindset, DISC profiles), how to find real customer pain without being pushy, the KPIs that reveal performance (win rate, pricing discipline, pipeline hygiene), and why “always be looking” beats rushed hiring. You’ll hear practical word tracks, coaching frameworks, and a simple self-assessment wheel you can use to level up your sales team fast. Whether you’re at $500K or $5M+, this episode gives you a process to build a consistent, high-closing sales function—not just hope the next rep works out.

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00:00 – Introduction and Background of Colin Nolan
06:35 – Sales Rep Hiring: Lessons Learned
14:54 – Understanding the DISC Profile in Sales
20:26 – Evaluating Sales Rep Success: KPIs and Indicators
34:16 – Understanding Sales Closure Dynamics
52:27 – Finding Pain in Sales Conversations

#PaintingBusiness #SalesStrategies #PaintingSales #PricePaintingJobs