Four Pillars for Social Selling

John Jantsch sits down with LinkedIn expert Lorenzo Johnson to break down the four pillars of social selling that drive real results. Lorenzo explains how to improve your LinkedIn SSI score, build trusted relationships, and create value-driven content that stands out in a sea of generic AI posts. You’ll learn why video, carousel posts, and authentic engagement outperform automation—and how to optimize your professional brand for 2026. If you’re looking for best practices for social selling on LinkedIn, this episode delivers a clear blueprint you can put into action today.

Today we discussed:

00:00 Introduction
00:31 Meet Lorenzo Johnson
01:08 LinkedIn in 2026
01:22 The New Landscape
03:45 AI's Impact on LinkedIn
04:51 Social Selling Index
08:09 Profile Optimization Tips
10:22 Long-Term Selling Strategy
12:45 Best Outreach Tools
16:23 Tool Compliance Rules
19:02 Measuring Your Success


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