The Leveraged Business: How to Scale Your Business without the Sacrifice

🎙️The Leveraged Business: How to Scale Your Business without the Sacrifice, with Fabienne Fredrickson | The Art of Value Whispering Podcast (episode 273)

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Rethinking Growth: How to Scale Without Sacrifice

Have you ever considered scaling to seven figures and thought: ‘I couldn’t do that,’ or ‘That would cost me too much?’
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More hours. More stress. More sacrifice.
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It’s this belief that keeps so many women playing small. They remain convinced that bigger growth must come at the expense of their freedom, their family, or their wellbeing.
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But Fabienne Fredrickson, founder of Boldheart and author of The Leveraged Business believes differently.
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In this episode of The Brilliant Business Book Festival, she shares how female entrepreneurs can move from six to seven figures with ease — not by working harder, but by leveraging smarter.
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This episode is a must-listen if you’ve ever dreamed of expanding your business, but worried it would mean losing yourself in the process.


💡 WHAT YOU'LL LEARN IN THIS EPISODE


⭐ How to shift from a “do it all” mindset to a leveraged one
⭐ How to identify the 20% of actions that drive 80% of results
⭐ How to Grow a 7-figure business without burning out
⭐ How to build systems and teams that free up your time
⭐ How to Step into the identity that allows you to receive more


...and much more!


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Visit: www.melittacampbell.com/podcast


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📍 TIMESTAMPS

00:00 – Introduction
Welcoming Fabienne to the show and setting the stage for a conversation about building businesses that are expansive, feminine, and profitable—without sacrificing family or freedom.

02:20 – From corporate to client attraction
Fabienne shares how leaving her corporate role led her to create her own client-attraction system, and the lessons that shaped her early entrepreneurial journey.

06:10 – The feminine path to scaling
Why traditional “bro marketing” didn’t resonate—and how Fabienne pioneered a different, more intuitive and values-based approach to growth.

11:00 – Doing less, achieving more
The 80/20 principle in practice: how to identify what truly works in business and confidently let go of the distractions.

16:40 – One size doesn’t fit all
Exploring how different personalities thrive with different marketing approaches, and why authenticity is the key to sustainable success.

21:15 – Thinking bigger: 100K a month
Shifting from aiming for six figures a year to six figures a month—and why it’s more possible (and less complex) than many believe.

26:50 – Mindset before strategy
The identity shifts required to move from five to six to seven figures, and why strategy alone isn’t enough without rewiring beliefs.

32:15 – The power of community and role models
Why women in business need evidence, examples, and supportive communities to strengthen belief in what’s possible.

37:20 – Finding the right mentors and networks
How to choose communities and mentors aligned with your values, stage of life, and long-term vision.

41:00 – The leverage activators
Fabienne introduces her framework—team, systems, time, and business model—and how these activators create freedom and scalability.

45:10 – Pricing with confidence
Navigating the balance between value, positioning, and self-belief when setting prices, and why undercharging holds so many women back.

47:00 – Final reflections
The overlooked inner work—self-image, nervous system regulation, and permission to receive—that opens the biggest doors in business.

48:00 – Closing
Where to connect with Fabienne, her book The Leveraged Business, and her podcast The Fabienne Show.


🤖 MEET VALORA - YOUR AI BUSINESS COACH

Turn your insights from this episode into practical actions you can take this week to pause, trust yourself, and take the next step towards building a business that feels true and sustainable.

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