Planning & Budgeting for B2B Marketing Success in 2026

2026 is just around the corner, so we’re gathering a group of seasoned B2B marketers to talk through their planning and budgeting tips. We’ll explore the smart investment decisions you should be making and how to allocate your budget for the best growth outcomes.






What else will you learn?


Key trends driving B2B marketing in 2026


How to prioritize your budget across channels and teams


Strategies for optimizing spend without sacrificing growth


Real-world examples from industry leaders on planning and budgeting






Join us to hear from experts who are navigating the complexities of modern B2B marketing and preparing for 2026. They'll share their practical tips and experiences to help you get ahead of the curve.






Meet the experts:






Natasha Davidson (  / natashadavidson  ) , CMO at Learnlight (  / learnlight  )


Jennifer Day (  / jennifer-day-genau  ) , Head of Marketing at Pigment (  / pigment  )


Follow Natasha Davidson on LinkedIn:   / natashadavidson  


Follow Jennifer Day on LinkedIn:    / jennifer-day-genau  


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.






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