How Selling Motorbikes Nearly Ruined My Business

In episode 32 of DealerPod, hosts Steven Douglas, Scott Sibley, and Martin Car welcome Gary Beever, the owner of Coast to Titan Motor Company in Whitley Bay.

Gary shares his unique journey into the motor trade, starting from his passion for old motorbikes and off-road biking, which led him to buying, repairing, and selling motorbikes as a schoolboy. He talks about his early foray into the business by cleaning cars for resell, his first auction experiences, and eventually setting up his own garage.

The discussion explores his ventures, including a brief stint as a franchise dealer for motorbikes, and the challenges and learnings from it. Gary also discusses the current state and operations of his motor business, the importance of diversification, and his advice for young entrepreneurs entering the trade.

Throughout the episode, Gary provides invaluable insights and shares his experiences of building a successful automotive business from the ground up, emphasising the importance of persistence, adaptability, and learning from industry peers.

00:00 Intro
00:59 Introduction to the Podcast
01:47 Meet Gary Beaver
03:33 This Week in the Motor Trade
05:13 Challenges in the Motor Trade
12:27 Gary's Journey into the Motor Trade
37:38 Learning from Others in the Trade
38:51 Sponsor Message: Dealer Way
39:34 Diversifying the Business
45:52 Challenges of Running a Franchise
53:45 Impact of COVID-19 on Business
01:07:19 The Importance of Branding
01:15:07 Advice for Aspiring Entrepreneurs
01:16:19 Conclusion and Farewell

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