The Shocking Impact of Auto Trader’s Price Increases on Dealers!

Auto Trader Price Hikes EXPOSED | Theo Cook on the Harsh Reality for Dealers

In this episode of DealerPod, we’re joined by Theo Cook, owner of Bowens Garage and front man of youtube channel Ted Torques, who shares the brutal truth about running an independent dealership in today’s market. From Auto Trader price hikes to the collapse of dealer margins, Theo opens up about what it really costs to stay in business and why things are getting worse.

With over 12 years of consistent growth, Theo now faces the harshest trading conditions yet. He talks openly about cutting his Auto Trader package, questioning its value, and what it means for the future of independent used car dealers across the UK.

🚗 Inside this episode:
• Theo’s real numbers on Auto Trader costs
• Why he's scaling back advertising
• Warranties, workshop challenges, and trust
• Why local trade is disappearing
• Can YouTube and social media replace big platforms?

If you’re in the motor trade, this one hits home. It’s raw, honest, and full of insights from a dealer who’s lived it.

👍 Like this video if you're questioning your Auto Trader bill
🗣️ Comment below: Is Theo right? Are we all being priced out?
🔔 Subscribe for more raw, real talk from car dealers and trade insiders every week

00:00 Introduction and Rising Costs in Car Repairs
00:48 Welcome to Dealer Pod Episode 26
01:14 Introducing Theo Cook from Bowens Garage
02:14 Location and Challenges of Bowens Garage
03:12 Warranty Companies and Customer Service
09:14 Theo Cook's Journey into the Motor Trade
13:43 Expanding the Business and Managing Multiple Sites
16:33 Customer Base and Marketing Strategies
17:54 Challenges with Auto Trader and Other Platforms
30:17 Customer Communication Challenges
30:49 Simplifying Sales Processes
31:30 Dealer Customization and Branding
32:45 Impact of Removing Dealer Logos
33:21 Autotrader's Business Strategies
35:20 Pricing and Dealer Relations
48:10 The Role of YouTube in Car Sales
51:36 Personal Stories and Experiences
58:21 Discussing Audience Demographics
59:23 The Influence of Social Media on Buying Behavior
01:00:45 Challenges and Strategies in the Car Sales Business
01:01:21 The Importance of YouTube Presence
01:02:00 Sourcing and Managing Low Mileage Cars
01:03:18 Navigating the Middle Market
01:07:36 Workshop Management and Staffing
01:20:17 Advice for Newcomers in the Motor Trade
01:25:59 Closing Remarks and Podcast Invitation

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